Google’s search platform became an every day tool to find any information on the web. How many times have you said: “Just Google it?”
Having your business on the front page of Google can increase your sales considerably. It’s your chance to be found by someone who is looking for what you offer.
There are two ways your company can display on the front page:
1. Organically – free
2. Paid ads – pay per click
Of course, everyone wants to be on the front page for free. However, to be part of this short list of companies you will have to invest some time making your website “Google friendly.” There are a range of SEO techniques that can be applied to achieve these results. But keep in mind, this is a long term goal.
On the other hand, Google gives you the opportunity to have your ads right there. And to make it even better, you only pay if someone actually clicks on your ad. It is a short term solution which has been proven extremely efficient.
The secret is to create targeted and relevant campaigns. However, the Google Adwords platform is a whole world on its own, and you must use it right in order to get results.
I’m a Google Adwords certified professional and have worked on different account sizes for the past 2 years. Contact us for a customised approach.